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Frequently Asked Questions

How Is Google Ads Different From SEO?

The main difference between Google Ads and SEO is how fast you can measure the impact of Pay Per Click (PPC) Advertising through Google Ads vs Search Engine Optimization. SEO is a fantastic part of any online strategy. However, if you don't want to wait months for your website to make its way up the search engine rankings, running Ads straight to your product or lead generating page is the way to go for fast, measurable results. 60,000 people a second search for something on Google. All day, and all night long. Are they finding your product or service right now, or that of a competitor? Don't wait months to find out!

Meta Ads Work For Me Just Fine. Why Do I Need Google Ads?

Meta Ads can be powerful, but nothing beats someone asking directly for a product/service and being served the answer on a silver platter (the silver platter here being your website). At Watt Advertising, we utilize targeting and remarketing methods similar to those used in Facebook marketing, but Google Ads doesn't exclusively rely on passive or 'interruption' marketing. Your prospective customers ask Google for their heart's desire, and get served exactly what they were looking for - starting with the Ads at the top of the search result. Additionally, it's a bad idea to rely on just one source of online traffic. Running Google Ads in addition to Facebook Ads will make your overall online advertising strategy much more robust.

I've Tried Online Advertising Before And It Didn't Work, How Can This Be Prevented?

There are many reasons an online advertising campaign can fail. First of all, online advertising is a full-time job, and platforms from Facebook to Google still don't generate the best results from their automated strategies. It's important to have a dedicated specialist or team on-side to ensure your campaigns become profitable. Unfortunately, agencies can also drop the ball and let campaigns run for months without generating an ounce of business. At Watt Advertising, we ensure a thorough strategy is implemented that is right for your business. We revisit this regularly with you so your Google Ads stay on track.

Why Does My Account Need Regular Maintenance?

Google has many AI-driven strategies which encourage users to 'set and forget' their Google Ads campaigns. To make sure you get the most out of your Ad Spend, it's imperative that manual strategies are used, along with rigorous testing to continually optimize your account. The amount of data which can be gleaned from Ads that run over a few months is extremely valuable, which can also be used to improve the efficiency of your account over time.

I Understand Your Services Could Potentially Help Us, But Now Isn’t The Right Time For Us To Engage.

Every day without optimizing your Google Ads could mean lost profits. Our introductory projects provide immediate improvements, making now the best time to maximize your ad spend. Our results-focused process is designed to maximise lead quality and improve sales conversion metrics, every step of the way. That's more to enjoy on our bottom line.

Frequently Asked Questions

How Is Google Ads Different From SEO?

The main difference between Google Ads and SEO is how fast you can measure the impact of Pay Per Click (PPC) Advertising through Google Ads vs Search Engine Optimization. SEO is a fantastic part of any online strategy. However, if you don't want to wait months for your website to make its way up the search engine rankings, running Ads straight to your product or lead generating page is the way to go for fast, measurable results. 60,000 people a second search for something on Google. All day, and all night long. Are they finding your product or service right now, or that of a competitor? Don't wait months to find out!

Meta Ads Work For Me Just Fine. Why Do I Need Google Ads?

Meta Ads can be powerful, but nothing beats someone asking directly for a product/service and being served the answer on a silver platter (the silver platter here being your website). At Watt Advertising, we utilize targeting and remarketing methods similar to those used in Facebook marketing, but Google Ads doesn't exclusively rely on passive or 'interruption' marketing. Your prospective customers ask Google for their heart's desire, and get served exactly what they were looking for - starting with the Ads at the top of the search result. Additionally, it's a bad idea to rely on just one source of online traffic. Running Google Ads in addition to Facebook Ads will make your overall online advertising strategy much more robust.

I've Tried Online Advertising Before And It Didn't Work, How Can This Be Prevented?

There are many reasons an online advertising campaign can fail. First of all, online advertising is a full-time job, and platforms from Facebook to Google still don't generate the best results from their automated strategies. It's important to have a dedicated specialist or team on-side to ensure your campaigns become profitable. Unfortunately, agencies can also drop the ball and let campaigns run for months without generating an ounce of business. At Watt Advertising, we ensure a thorough strategy is implemented that is right for your business. We revisit this regularly with you so your Google Ads stay on track.

Why Does My Account Need Regular Maintenance?

Google has many AI-driven strategies which encourage users to 'set and forget' their Google Ads campaigns. To make sure you get the most out of your Ad Spend, it's imperative that manual strategies are used, along with rigorous testing to continually optimize your account. The amount of data which can be gleaned from Ads that run over a few months is extremely valuable, which can also be used to improve the efficiency of your account over time.

I Understand Your Services Could Potentially Help Us, But Now Isn’t The Right Time For Us To Engage.

Every day without optimizing your Google Ads could mean lost profits. Our introductory projects provide immediate improvements, making now the best time to maximize your ad spend. Our results-focused process is designed to maximise lead quality and improve sales conversion metrics, every step of the way. That's more to enjoy on our bottom line.

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Every partnership starts with a single conversation - no pressure, no pitch deck, just an honest look at where you are and where you want to go. If the fit is right, you'll know.
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