Discover

Why People

Work With Us

A tight-knit team with a high standard, a long memory, and the belief that advertising should be built like infrastructure - not treated like a transaction.
Women riding horse

Learn

About

Our

Values

Every decision at Watt Advertising is guided by seven principles - not as words on a wall, but as the standard we hold ourselves to daily. From how we build campaigns to how we build relationships, each value shapes the way we show up for our clients and for each other.

I
Elegance

We are aligned and in flow as a team. This creates a seamless, integrated experience for people around us. We keep it simple, vintage & results-focused. Elegance is unveiled over time with an intelligent, orchestrated design.

II
Drive

We are driven by a force that cannot be tamed. We are hungry for growth. Each day, we are passionately driven to raise the bar on our performance and deliver a higher level of exceptional results.

III
Curiosity

We stay in a constant state of curiosity. We always search for new, improved, and streamlined methods in how we do things, staying in a mindset of growth and innovation towards our master trajectory and goals.

IV
Truth

We are committed to aligning with truth, even when it’s uncomfortable. We hold to a standard of unapologetic and transparent communication in our commitments, actions, and relationships. We are honest, reliable, and always committed to doing the right thing.

V
Radical Responsibility

We take radical responsibility for our actions, decisions, and outcomes. We own up to the mistakes we make and move forward knowing that progress is the #1 priority, not perfection. We aim to be 1% better every day.

VI
Unity

We are a team that cultivates shared experiences in our growth, development and work. There is no man or woman left behind, as we are committed to moving forward as one fluid force in the world. We extend a warm welcome to each other, and those around us.

VII
Vitality

We hold ourselves to a higher standard of physical, mental and relational health each day. We understand that our bodies, minds and spirits are the power and foundation behind everything we do and we commit to nurturing and prioritizing this power source each day.

Meet

The People

Explore

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Chelann Watt
I

Co-Founder & CEO

Explore

Explore

Samuel Watt
II

Co-Founder & Head of Growth & Innovation

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Explore

John Read
III

Head Of Client Success

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Explore

Claudia Baudo
IV

Sales & Operations Coordinator

Explore

Explore

Renato Novaes
V

Paid Ads Specialist

A Team

Committed To

Elegance

A wide exterior shot of a royal-style building with its surrounding garden.
A wide exterior shot of a royal-style building with its surrounding garden.
A straight terrace view featuring a distant doorway framed by multiple cream-colored pillars.

The Crest & The Falcon

The Watt Advertising Crest is based on the historic Scottish Watt Family Coat Of Arms. It carries a simple Latin conviction: Ad Altiora - "toward higher things." The falcon represents precision, elevated perspective, and the discipline to see what others miss. Together, they are not decoration. They are a promise - that every engagement carries the weight of a name we intend to honor.

Frequently Asked Questions

How Is Google Ads Different From SEO?

The main difference between Google Ads and SEO is how fast you can measure the impact of Pay Per Click (PPC) Advertising through Google Ads vs Search Engine Optimization. SEO is a fantastic part of any online strategy. However, if you don't want to wait months for your website to make its way up the search engine rankings, running Ads straight to your product or lead generating page is the way to go for fast, measurable results. 60,000 people a second search for something on Google. All day, and all night long. Are they finding your product or service right now, or that of a competitor? Don't wait months to find out!

Meta Ads Work For Me Just Fine. Why Do I Need Google Ads?

Meta Ads can be powerful, but nothing beats someone asking directly for a product/service and being served the answer on a silver platter (the silver platter here being your website). At Watt Advertising, we utilize targeting and remarketing methods similar to those used in Facebook marketing, but Google Ads doesn't exclusively rely on passive or 'interruption' marketing. Your prospective customers ask Google for their heart's desire, and get served exactly what they were looking for - starting with the Ads at the top of the search result. Additionally, it's a bad idea to rely on just one source of online traffic. Running Google Ads in addition to Facebook Ads will make your overall online advertising strategy much more robust.

I've Tried Online Advertising Before And It Didn't Work, How Can This Be Prevented?

There are many reasons an online advertising campaign can fail. First of all, online advertising is a full-time job, and platforms from Facebook to Google still don't generate the best results from their automated strategies. It's important to have a dedicated specialist or team on-side to ensure your campaigns become profitable. Unfortunately, agencies can also drop the ball and let campaigns run for months without generating an ounce of business. At Watt Advertising, we ensure a thorough strategy is implemented that is right for your business. We revisit this regularly with you so your Google Ads stay on track.

Why Does My Account Need Regular Maintenance?

Google has many AI-driven strategies which encourage users to 'set and forget' their Google Ads campaigns. To make sure you get the most out of your Ad Spend, it's imperative that manual strategies are used, along with rigorous testing to continually optimize your account. The amount of data which can be gleaned from Ads that run over a few months is extremely valuable, which can also be used to improve the efficiency of your account over time.

I Understand Your Services Could Potentially Help Us, But Now Isn’t The Right Time For Us To Engage.

Every day without optimizing your Google Ads could mean lost profits. Our introductory projects provide immediate improvements, making now the best time to maximize your ad spend. Our results-focused process is designed to maximise lead quality and improve sales conversion metrics, every step of the way. That's more to enjoy on our bottom line.

Frequently Asked Questions

How Is Google Ads Different From SEO?

The main difference between Google Ads and SEO is how fast you can measure the impact of Pay Per Click (PPC) Advertising through Google Ads vs Search Engine Optimization. SEO is a fantastic part of any online strategy. However, if you don't want to wait months for your website to make its way up the search engine rankings, running Ads straight to your product or lead generating page is the way to go for fast, measurable results. 60,000 people a second search for something on Google. All day, and all night long. Are they finding your product or service right now, or that of a competitor? Don't wait months to find out!

Meta Ads Work For Me Just Fine. Why Do I Need Google Ads?

Meta Ads can be powerful, but nothing beats someone asking directly for a product/service and being served the answer on a silver platter (the silver platter here being your website). At Watt Advertising, we utilize targeting and remarketing methods similar to those used in Facebook marketing, but Google Ads doesn't exclusively rely on passive or 'interruption' marketing. Your prospective customers ask Google for their heart's desire, and get served exactly what they were looking for - starting with the Ads at the top of the search result. Additionally, it's a bad idea to rely on just one source of online traffic. Running Google Ads in addition to Facebook Ads will make your overall online advertising strategy much more robust.

I've Tried Online Advertising Before And It Didn't Work, How Can This Be Prevented?

There are many reasons an online advertising campaign can fail. First of all, online advertising is a full-time job, and platforms from Facebook to Google still don't generate the best results from their automated strategies. It's important to have a dedicated specialist or team on-side to ensure your campaigns become profitable. Unfortunately, agencies can also drop the ball and let campaigns run for months without generating an ounce of business. At Watt Advertising, we ensure a thorough strategy is implemented that is right for your business. We revisit this regularly with you so your Google Ads stay on track.

Why Does My Account Need Regular Maintenance?

Google has many AI-driven strategies which encourage users to 'set and forget' their Google Ads campaigns. To make sure you get the most out of your Ad Spend, it's imperative that manual strategies are used, along with rigorous testing to continually optimize your account. The amount of data which can be gleaned from Ads that run over a few months is extremely valuable, which can also be used to improve the efficiency of your account over time.

I Understand Your Services Could Potentially Help Us, But Now Isn’t The Right Time For Us To Engage.

Every day without optimizing your Google Ads could mean lost profits. Our introductory projects provide immediate improvements, making now the best time to maximize your ad spend. Our results-focused process is designed to maximise lead quality and improve sales conversion metrics, every step of the way. That's more to enjoy on our bottom line.

Inquire And

(Get Started)

Step into a partnership shaped by trust, clarity, and intention. Every engagement begins with a conversation - unhurried, candid, and built to determine if we're the right fit before anything else.
See if we are a fit
See if we are a fit
A royal antique room furnished with classic vintage furniture.
A royal antique room furnished with classic vintage furniture.