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Techniques To Amplify Google Ads Results
We are on a mission to lead this industry on a new path. This PDF delves into the technique and ethics behind each client’s account strategy.
Watt Advertising
Google Ads Management Founded In Yakima, WA
Serving The U.S. & Canada
If you require an honest, adventurous remote team who take calculated risks to up-level your Google AdWords, you're in the right place.
CEO
Samuel Watt
This usually happens while looking out the window, meditating in that moment right before you flip a pancake, or listening to smooth music. From this immersion, I can formulate original ideas and strategies that I apply to all areas of life and business. Space for the ideas to flow is all I need.
Problems that take years to figure out are usually the ones worth sticking to.
I think in images and revel in the drama of creating the emotional interface between people and technology.
Nature is one of my favorite places to be and I enjoy it whether I’m walking, biking, boarding or hiking! Plants make me happy. :)
COO
Chelann Watt
When others see chaos, I see the vision and how to align reality to achieve it. I’m most fulfilled when I’m helping people achieve a vision by guiding them through a seamless process to get to their ideal outcome.
Besides building, I love evolving as an individual and one of my favorite ways to do this is getting out into nature’s fresh air with a good podcast.
Things that bring me joy on a daily basis are expanding my Yoga practice, meditation and journaling about anything and everything!
Client success manager
John Read
I enjoy applying my imagination to wordsmithing and copywriting together with the wider landscape of what makes up a brand.
I have a background in marketing for the hospitality and tourism industry and despite being home-grown in Scotland in rural Fife, my adventures have taken me far and wide.
I have developed an especially soft spot for Canada’s British Columbia. I love the feeling of being in the mountains, and I am at my happiest when enjoying them via bike, board, or boot.
Google Ads Specialist
Kourosh Sadri
I approach campaigns like building with Legos—strategically, block by block, until it’s a masterpiece.
Admin Assistant
Gemma Murray
I value daily self compassion and the journey inwards that comes from always prioritizing how I can be kind to myself in every moment.
I try to be committed to my spiritual practice in a small way everyday, and feel it’s really important to be aware of my overthinking and ground myself to appreciate the little things.
I have a background in Scriptwriting and studied this area of literature for my Post-Graduate Diploma. I found my studies incredibly valuable in strengthening my personal creativity and broadening my outlook on both my own story, and other peoples.
On another note, I enjoy taking in nature and walking by my local river - but mostly for neighborhood cats I meet along the way!
Our Results
updated 12.2024
$4.3m generated for clients
$0.98m ad spend managed
4.38X average return on ad spend
Watt People Are Saying
"
If you are at a point in your business to invest in paid search advertising, talk to Watt Advertising first! They're thorough, dedicated and pragmatic about building a steady supply of leads for you.
Stephen Warley
/ Founder, Life Skills That Matter
"
Watt Advertising supported us through a difficult transition with Google Ads. They were professional, flexible and caring. It's rare to find a business that really cares about your success. I am so grateful for all they did for my company. I highly recommend them as a Google Ads partner.
Erin Gordon
/ Founder, Savvy Marketing Agency
"
Watt Advertising is great to work with - They’re professional, knowledgeable, and genuine. It’s clear they really know what they’re doing and that they want to help. They’re not just trying to sell something with fancy tech-talk. Their advice and guidance has been very valuable in helping us improve our campaigns. I definitely recommend Watt Advertising’s services to anyone looking to get results from Google Ads.
Jonathan Weedin
/ CTO, Field Group Marketing & Advertising
"
Watt Advertising really helped us during a difficult transition in the business. They kept our Google Ads running well, promptly taking care of issues with rapid and caring responses. I'd highly recommend the Watt Advertising team!
Sofia Giussani
/ Director of eCommerce & Digital Marketing, Averr Aglow
"
Watt Advertising has strong knowledge in Google Paid Search Ads and would be an asset to any marketing team.
Danielle Martindale
/ Director of Digital Marketing, Mannix Marketing
"
The results of our campaign have had a great outcome getting venues booked at our event center. I received high value bookings due to using Google Ads for my advertising! We live in a world where online is the go-to for advertising, selling and buying everything.
Lori Spencer
/ Event Coordinator, Fulcrum Hall
"
The content you created was just super effective—campaigns that convert and start driving leads for you.
Joshua Davie
/Director & Founder, Far From The Tree Productions
"
"It was very easy to work with your team, but probably more importantly, you got results.
Griffin Jones
/ Founder & Owner, Fertility Bridge
"
We sell two to four hundred thousand dollar products, so to get four or five leads a month from an advertising campaign, with people ready to buy, Watt Advertising has been able to do that consistently.
Andrew Amann
/ CEO & Founder, NineTwoThree Venture Studio
"
If you want to move forward in Google Ads, Watt Advertising is a great solution that really is dedicated to the space.
Heather DeSantis
/ CEO & Founder, Publicity For Good
"
They help translate marketing efforts into your annual budget, broadening your scope and providing more freedom within your business.
Rand Jenkins
/ Co-Founder, Mountain Mojo Group
"
Google Ads is not easy to do yourself, but Watt Advertising makes it clear that they truly want you to succeed—and that means a lot too!
Duana Welch
/ Author & Relationship Coach
Watt We're All About
We paint your core essence into a digital masterpiece that elevates you to create your imaginative vision for the world.
Our Mission
To be in high frequency alignment, enjoy expanding the human experience and create magic for ourselves & others
Our Vision
To elevate and align people to the highest version of themselves through expanding the magical holistic human experience.
Our Top Values
Elegance | Drive | Curiosity
Hello!
Samuel Watt, CEO of Watt Advertising here.
When I first arrived in America with a duffel bag full of whisky, I knew my target market, and I knew about supply and demand. One bottle was a 30 Year blend of Dewars Whisky, so rare in North America, that it was valued at $600.
These opportunities are everywhere, especially with the power of modern advertising.
At an entrepreneur event pre-COVID, I learned that digital marketing expertise was in high demand. So I pivoted from website development and thought:
"Let's give 18 months and see how much we can push the needle for clients!"
The market responded with gusto, getting fantastic returns from our advertising campaigns.
So here we are, still crafting great ads.
In 2025, Watt Advertising will celebrate its 5th anniversary.
5 years of building a transatlantic team and a truly excellent client base!
There's nothing better than providing sales-focused advertising solutions for people we enjoy hanging out with!
Check out our reviews to get a feel for what working together feels like.
Why not throw some magic into your marketing?
~ S
Watt To Expect When Working Together
Watt's included
Paid Ads Management
- Interpreting your business' core essence
- Defining your desired result
- Painting your essence into digital masterpiece
- Launching your digital essence into the world
- Google Ads Account Setup
- Keyword Research
- Landing Page Audit
- Campaign Review
- Campaign Launch
- A/B Split Testing
- Testing New Ads, keywords and locations
- Negative Keyword List
- Retargeting Campaigns
- Cyclical 80/20 refinement
Reporting
Reporting is often dull and lifeless.
At Watt Advertising, this is never the case. Our monthly reports are designed to engage you with your business' campaign through color, graphs, summaries and more! Know exactly how your ads are performing in an enjoyable, easy-to-read format.
FREE 20 minute consultation
Got questions or want to see if Google Ads is right for you? Book a free 20 Minute Consultation!
Watt People Are Asking
The main difference between Google Ads and SEO is how fast you can measure the impact of Pay Per Click (PPC) Advertising through Google Ads vs Search Engine Optimization.
SEO is a fantastic part of any online strategy. However, if you don't want to wait months for your website to make its way up the search engine rankings, running Ads straight to your product or lead generating page is the way to go for fast, measurable results.
60,000 people a second search for something on Google. All day, and all night long.
Are they finding your product or service right now, or that of a competitor? Don't wait months to find out!
Facebook Ads can be powerful, but nothing beats someone asking directly for a product/service and being served the answer on a silver platter (the silver platter here being your website).
At Watt Advertising, we utilize targeting and remarketing methods similar to those used in Facebook marketing, but Google Ads doesn't exclusively rely on passive or 'interruption' marketing. Your prospective customers ask Google for their heart's desire, and get served exactly what they were looking for - starting with the Ads at the top of the search result.
Additionally, it's a bad idea to rely on just one source of online traffic. Running Google Ads in addition to Facebook Ads will make your overall online advertising strategy much more robust.
There are many reasons an online advertising campaign can fail.
First of all, online advertising is a full-time job, and platforms from Facebook to Google still don't generate the best results from their automated strategies. It's important to have a dedicated specialist or team on-side to ensure your campaigns become profitable.
Unfortunately, agencies can also drop the ball and let campaigns run for months without generating an ounce of business.
At Watt Advertising, we ensure a thorough strategy is implemented that is right for your business. We revisit this regularly with you so your Google Ads stay on track.
Google has many AI-driven strategies which encourage users to 'set and forget' their Google Ads campaigns.
To make sure you get the most out of your Ad Spend, it's imperative that manual strategies are used, along with rigorous testing to continually optimize your account.
The amount of data which can be gleaned from Ads that run over a few months is extremely valuable, which can also be used to improve the efficiency of your account over time.
Every day without optimizing your Google Ads could mean lost profits.
Our introductory projects provide immediate improvements, making now the best time to maximize your ad spend. Our results-focused process is designed to maximise lead quality and improve sales conversion metrics, every step of the way. That's more to enjoy on our bottom line.
Get in touch for a professional recommendation by emailing our friendly assistant Gemma. You can reach her at gemma@wattadvertising.com.
We provide free 20 minute consultations to advise you on what next steps you could take with Google Ads for your business.
Copyright 2019-2025, Watt Advertising
