We Help Businesses In The Adventure Space Generate More Online Leads And Sales Using Google Ads
Meet The Team
We are driven by a force that cannot be tamed. We are hungry for growth. Each day, we are passionately driven to raise the bar on our performance and deliver a higher level of exceptional results for you.
This usually happens while looking out the window, meditating in that moment right before you flip a pancake, or listening to smooth music. From this immersion, I can formulate original ideas and strategies that I apply to all areas of life and business. Space for the ideas to flow is all I need.
Problems that take years to figure out are usually the ones worth sticking to.
I think in images and revel in the drama of creating the emotional interface between people and technology.
Nature is one of my favorite places to be and I enjoy it whether I’m walking, biking, boarding or hiking! Plants make me happy. :)
When others see chaos, I see the vision and how to align reality to achieve it. I’m most fulfilled when I’m helping people achieve a vision by guiding them through a seamless process to get to their ideal outcome.
Besides building, I love evolving as an individual and one of my favorite ways to do this is getting out into nature’s fresh air with a good podcast.
Things that bring me joy on a daily basis are expanding my Yoga practice, meditation and journaling about anything and everything!
Google Ads Specialist
I enjoy applying my imagination to wordsmithing and copywriting together with the wider landscape of what makes up a brand.
I have a background in marketing for the hospitality and tourism industry and despite being home-grown in Scotland in rural Fife, my adventures have taken me far and wide.
I have developed an especially soft spot for Canada’s British Columbia. I love the feeling of being in the mountains, and I am at my happiest when enjoying them via bike, board, or boot.
I live by the words ‘a goal without a plan is just a wish’, but also appreciate that there’s something so magical about allowing life to spark inspiration at any given moment.
When I’m not making fabulous to-do lists, I spend a lot of time in the kitchen cooking and baking. There’s something so fascinating about taking simple ingredients and combining them in a way that creates something out of this world. I like to think strong teams work like this too!
My happy place is at the breath-taking harbors of North Cyprus (where my family is originally from), or at home with my dog Milo, baking a batch of brownies. :)
148% increase in
34% decrease in cost per lead
30+ google ads accounts managed
Watt People Are Saying
If you are at a point in your business to invest in paid search advertising, talk to Watt Advertising first! They're thorough, dedicated and pragmatic about building a steady supply of leads for you.
/ Founder of Life Skills That Matter
Watt Advertising supported us through a difficult transition with Google Ads. They were professional, flexible and caring. It's rare to find a business that really cares about your success. I am so grateful for all they did for my company. I highly recommend them as a Google Ads partner.
/ Founder of Savvy Marketing Agency
Watt Advertising is great to work with - They’re professional, knowledgeable, and genuine. It’s clear they really know what they’re doing and that they want to help. They’re not just trying to sell something with fancy tech-talk. Their advice and guidance has been very valuable in helping us improve our campaigns. I definitely recommend Watt Advertising’s services to anyone looking to get results from Google Ads.
/ CTO of Field Group Marketing & Advertising
Watt Advertising really helped us during a difficult transition in the business. They kept our Google Ads running well, promptly taking care of issues with rapid and caring responses. I'd highly recommend the Watt Advertising team!
/ Director of eCommerce & Digital Marketing at Averr Aglow
Watt Advertising has strong knowledge in Google Paid Search Ads and would be an asset to any marketing team.
/ Director of Digital Marketing at Mannix Marketing
The results of our campaign have had a great outcome getting venues booked at our event center. I received high value bookings due to using Google Ads for my advertising! We live in a world where online is the go-to for advertising, selling and buying everything.
/ Event Coordinator at Fulcrum Hall
Watt We're All About
We paint your core essence into a digital masterpiece that elevates you to create your imaginative vision for the world.
To be in high frequency alignment, enjoy expanding the human experience and create magic for ourselves & others
To elevate and align people to the highest version of themselves through expanding the magical holistic human experience.
Our Top Values
Radical Responsibility | Drive | Trust
11-Point Google Ads Campaign Checklist
Running your own Google Ads? Have our 11-point checklist handy to make the most of every penny that goes into your campaign.
Watt To Expect When Working Together
The services you can expect to receive when we work together on an ongoing basis includes but is not limited to:
- Interpreting your core essence
- Defining your aligned focus
- Painting your essence into digital masterpiece
- Launching your digital essence into the world
- Google Ads Account Setup
- Keyword Research
- Landing Page Audit
- Campaign Review
- Campaign Launch
- A/B Split Testing
- Testing New Ads, keywords and locations
- Negative Keyword List
- Retargeting Campaigns
- Cyclical 80/20 refinement
Reporting is often dull and lifeless.
At Watt Advertising, this is never the case. Our monthly reports are designed to engage you with your business' campaign through color, graphs, summaries and more! Know exactly how your ads are performing in an enjoyable, easy-to-read format.
FREE 40 minute consultation
Got questions or want to see if Google Ads is right for you? Book a free 40 Minute Consultation!
Watt People Are Asking
The main difference between Google Ads and SEO is how fast you can measure the impact of Pay Per Click (PPC) Advertising through Google Ads vs Search Engine Optimization.
SEO is a fantastic part of any online strategy. However, if you don't want to wait months for your website to make its way up the search engine rankings, running Ads straight to your product or lead generating page is the way to go for fast, measurable results.
60,000 people a second search for something on Google. All day, and all night long.
Are they finding your product or service right now, or that of a competitor? Don't wait months to find out!
Facebook Ads can be powerful, but nothing beats someone asking directly for a product/service and being served the answer on a silver platter (the silver platter here being your website).
At Watt Advertising, we utilize targeting and remarketing methods similar to those used in Facebook marketing, but Google Ads doesn't exclusively rely on passive or 'interruption' marketing. Your prospective customers ask Google for their heart's desire, and get served exactly what they were looking for - starting with the Ads at the top of the search result.
Additionally, it's a bad idea to rely on just one source of online traffic. Running Google Ads in addition to Facebook Ads will make your overall online advertising strategy much more robust.
There are many reasons an online advertising campaign can fail.
First of all, online advertising is a full-time job, and platforms from Facebook to Google still don't generate the best results from their automated strategies. It's important to have a dedicated specialist or team on-side to ensure your campaigns become profitable.
Unfortunately, agencies can also drop the ball and let campaigns run for months without generating an ounce of business.
At Watt Advertising, we ensure a thorough strategy is implemented that is right for your business. We revisit this regularly with you so your Google Ads stay on track.
Google has many AI-driven strategies which encourage users to 'set and forget' their Google Ads campaigns.
To make sure you get the most out of your Ad Spend, it's imperative that manual strategies are used, along with rigorous testing to continually optimize your account.
The amount of data which can be gleaned from Ads that run over a few months is extremely valuable, which can also be used to improve the efficiency of your account over time.
We provide free 40 minute consultations to advise you on what next steps you could take with Google Ads for your business.