The Importance of Building Long-Term Relationships in Business

Introduction

The world of sales has changed. 

Gone are the days with endless cold-calling and spam emails – because let’s be honest, that’s borderline harassment! To be successful in sales you have to play the long game. It’s about understanding the way in which your avatar thinks and the moves they make. Because at the end of the day, money is a trust currency. You don’t just hand over your hard-earned money to strangers. There needs to be a level of trust built between you and your client so that when the time comes for them to be making those big decisions, you are the clear, trusted choice. 

And that’s where building relationships comes in. Every step you take in building a stronger relationship with your client, the bigger their trust for you will be.

Why do business relationships matter?

Creating a relationship with both new and potential customers allows businesses to offer a more personalized and enticing customer experience. And it’s exactly the quality of the experience you offer that will determine whether or not you’ll establish long-term business success. 

In a recent study, 86% of customers claim their experiences are just as important as the actual product or service they purchase.

This means businesses are not only required to provide products or services their customers need, but they should also deliver a great end-to-end experience across every touchpoint.

Building Long-Term Relationships in Business

So how do you build these long-lasting relationships with your clients? Well it starts with YOU. 

Your business should be aligned with your values and integrity. Your passion for your industry should shine through in every product you offer, every communication you make and every campaign you share! 

There should be a seamless integration between you and your business. They should be one and the same. If you don’t feel that your business aligns with your values, take a read of our blog post ‘How to Define Your Brand Essence’, which will guide you through translating your core essence into all areas of your business. 

Ultimately, to be successful – your business needs to establish positive relationships with its clients. 

Follow these relationship-building steps to ensure that when your clients need a service – you are the easy choice!

1. Be Authentic

Authenticity can make or break your business. 

Great products are the bricks to build your business, but your values are the foundation holding it together. Without a genuine approach, your business basically has no support system. 

Great products will bring customers to you. But it’s your core essence that keeps them around. 

Let the love for your craft show. Passion translates. Radiate energy and inspiration through every step of your customer journey. If you enjoy what you do, clients are going to want to work with you. 

Establish core values (and stick to them). Don’t try too hard to be catchy and full of ‘sales talk’. Aim to have open, honest communication with your clients. This helps build long-term, trusting relationships, ensuring your business has the longevity you desire! 

Keep in mind your business is always growing. And if at any point it doesn’t feel like ‘you’: stop, regroup and reflect. Establish your core essence and then get back to creating magic. 

2. Don’t be afraid to get personal!

Part of building a long-term relationship is getting to know each other. Remember, your clients are humans too! The more transparent you are, the easier it will be for them to trust you. 

Don’t be afraid to share your true self and opinions with your clients – as well as making you relatable this can also really help mutual growth! Sharing your vulnerabilities can not only increase your relatability but also increases trust levels. Vulnerabilities don’t make you weak – there is a strength in sharing past failures or mistakes with potential clients. It shows that you are capable of growth (and that you’re also a real person)!

3. Take things offline

In a digital, tech-centric world designed to streamline communication, losing our personal connections is all too easy. The difference between a video conference and talking to someone in person can go a long way toward building trust.

Covid permitting – invite your clients out to dinner! The power of wine and dine works in business relationships too! Get to know them over a great meal and start to understand their motivations. This will make doing business further down the line a much easier transition! 

Conclusion

Just like your personal relationships, business relationships take time to develop. It’s an investment. And as with anything you invest in, it compounds over time. It’s a process that turns every touchpoint with your client into an opportunity for communication, trust and mutual growth. 

Play the long game. Take your time getting to know people without the intention of selling anything to them. Build those relationships and trust so that one day when the potential client requires a service, you are in their mind as a respected, trust-worthy choice.

Ready to build a long-term relationship?

Is your business currently single and ready to mingle? 

Because we would love to enter into a ‘business relationship’ with you. 😉

Do you imagine the world as it should be?

Do you believe in elevating the human experience at a core level?

Then we want to hear from you! 

If you’re open to growth opportunities for not only your business, but for yourself as an individual, then we might be a great fit for each other!

Our team prides ourselves on quality of service and creativity – and we expect the same from a partner. 🙂If you’re feeling committed to investing time into boosting your business then we would love to partner with you! To learn more about ‘Watt’ we can offer you, feel free to explore our website for more information 🙂

Free Your Digital Nomad!

Introduction

With so many of us having the opportunity to work from home these days, it’s the perfect time to seize the day and make the most of the freedom! We’re going to show you how to upgrade your workspace and take it on the road – allowing you to unleash your inner digital nomad! 

When we first started Watt Advertising, we knew we didn’t want to be confined to working in just one part of this beautiful world. We wanted to create a lifestyle business. A business where our team can work efficiently in any corner of the planet, whilst enjoying every aspect of life. 

If you’ve always aspired to work on the road, or just fancy taking a few weeks out of the office to breathe some fresh air and gain new perspectives, here are a few tips on how to be a digital nomad!

Tip 1: Recreate your creative workspace

No matter where you are in the world, you should always create your version of an office space to maintain your level of focus and creativity while on the road. A workspace is essential for productivity! Your workspace doesn’t even need to be private, in fact, during our time traveling we’ve often been most productive whilst working in local coffee shops! 

We’ve put together a few tips for creating a portable workspace: 

• Pack your essentials – make it easy for yourself by having a small pouch or case for all your work essentials. Whether it be just a notebook and pen, or a whole abundance of stationery, get yourself organized so that you have everything you need to set yourself up for success!

• Have an outlet or charging station nearby – whether you’re working by the beach or on the top of a mountain, always bring a portable charger with you to keep you powered up

• Appreciate the scenery – set up your space to face the incredible views that await you in whichever part of the world you’ve stumbled upon that day! You’ll find that the bright sunshine and fresh air can really motivate you into keeping up the hustle. If you’re in a campsite, make use of the shared communal areas or even head over to the picnic site! Don’t be afraid to get creative with your workspace – it doesn’t need to look conventional! 

Tip 2: Schedule your travel around work deadlines

In every business, there are going to be deadlines popping up, but the trick is to find that sweet spot of time where you have accomplished all the really BIG things, and it’s going to be business as usual. If you do have big projects that are expected to take a lot of brainpower, we recommend working on this later in the evenings. That way, you have the daytime to really unwind and soak up the culture or scenery in your location. Because let’s face it…that’s what being a digital nomad is all about! If you were going to lock yourself away all day, you might as well stay in your office at home! Don’t be afraid to get a little flexible with your timings. 

Another tip to being efficient whilst being on the road is to schedule all your meetings before you start the days’ events. It means you can brief your team and answer any questions they have in the morning meaning no one is getting bottlenecked! That way once your meetings are done you can relax knowing everything is in order. Starting the day on a productive note gives you a positive outlook on the rest of your day, allowing you to feel refreshed and enjoy your adventure. 

Tip 3: Your phone hotspot is your best friend

Wi-fi is probably your main concern when it comes to working on the road – and let’s be real, it’s a pretty big factor! Whether you’re working shotgun in a rental truck, or in a cabin in the mountains somewhere, you want to make sure you have unlimited data and access to service. Don’t be planning any zoom calls when you know you’re going to a remote part of the world!

To ensure high browsing speeds, install a hotspot on your phone! That way you have a reliable connection for your laptop or tablet so you can focus on keeping the wheels of your business turning. 

*Secret tip: when you find a place to steal Wi-Fi from e.g. campsite, shopping center, etc. take the time to download all the things you’ll need for success while you have no service!

Tip 4: Find your power source

Make sure that at the end of every day, you power up all your devices so that the next morning you are geared up and ready to step back into action! In this day and age, most vehicles have charging ports so if you’re road-tripping, charge up your devices while you’re driving! That way, when you reach your destination you’re ready to go! 

Portable chargers are also going to be your best friend. Invest in a few before your trip so you always have a backup option wherever you are and aren’t left drained of power. Aside from your phone, most laptops now sell compatible portable chargers too. And if you can, find one that is solar-powered to really make use of your surroundings! 

If you do find yourself without any power on the road then your last resort should be heading to a campsite. While you may have to pay, it will give you enough reliable connection to complete any important or outstanding tasks that are stopping you from reaching your goals. 

Tip 5: Make a plan

While being a digital nomad means you probably enjoy going with the flow and following adventure – working on the road does need a bit more planning than that if you’re going to do it right. Right when you’re planning your next getaway, spend some time Googling public spaces! Think libraries and coffee shops and read reviews to dig deep and figure out where is going to have the best Wi-Fi and outlets! 

If you’re traveling to a location that is a bit more remote, research the area to find good workspace options! Criteria for this should be somewhere with a good view, public toilets, no paid parking meters and also a level of safety! You don’t want to encounter a bear when you’re in the middle of an important project!

While it’s important to have somewhat of a plan when you embark on your adventure, remember to also enjoy the ride! Nothing is going to be completely smooth when you’re working remotely on the road, but if you maintain a good level of communication and expectations with your team then it’ll work out great in the long run. 

If you haven’t tried this way of working we highly recommend giving it a shot! Working on the road can give you the freedom you’ve been craving, allowing you to make the most of life. Just follow our tips and tricks to make sure you stay productive and continue to run a successful business! 

Google Ads vs. Facebook Ads: Which is best?

Introduction

The main question we hear time and time again is this. 

“Are Google Ads better than Facebook Ads?”

Facebook and Google are two of the most popular advertising platforms out there. They both offer cost effective strategies that are allowing businesses to sell more than ever before. But one of them is the smarter choice and here’s why. 

Google Ads are your lemonade stand. 

And no, we’re not suggesting you begin selling cold beverages out in the street – unless you want to. 😉

What we want to show is how Google Ads quite literally are the smartest choice when it comes to marketing, as you’re putting your campaigns in front of clients who are looking for YOU.

Let’s try something. Picture this…

You’re 8 years old again, it’s a hot day and you’re selling refreshing glasses of lemonade on the sidewalk. 

But nearby there’s a large group of people working out…and down the street a group of boys are playing basketball.

These are potential clients. But instead of going out there and selling to them, you’re simply waiting for passive sales! 

Facebook marketing is a little like that. When people have a problem, they don’t scroll through Facebook for a solution. Nobody runs to Facebook when they’re searching for a new hiking boot or the nearest independent coffee shop. They type their exact needs straight into the little search bar of Google. 

So in order for your clients to find you – that’s where you need to be selling!

To be successful you want to be proactive. Don’t wait around on the sidewalks of the internet waiting for your ideal avatar to find you. Position yourself in the most lucrative portion of the world wide web. So when your target consumer is suddenly in need of a cooling refreshment…boom, you’re right there! 

Google Ads allow you to be at the heart of it. Using Google Ads the right way can ensure your business is right there at the top of your client’s search results! These clients are already looking to buy, and by promoting your business on Google Ads you are one step closer to fulfilling the needs of your clients. 

And besides, putting your eggs in one basket is never the answer. Facebook ads work, but combining it with the wonders of Google ads is the smart choice for creating a strong marketing strategy.

Tried Google Ads before and it didn’t work out?

So you’ve heard of the wonders of Google Ads and tried your hand and it. But you found that you weren’t getting the engagement or the clicks that you were expecting so changed tactics? We get it – it’s hard not to take it personally! 

Believe it or not, there isn’t some magical trick to getting ad visibility or interactions. The answer is actually pretty simple – if you want attention on your ads…you need to pay attention to your ads. The best success stories involve consistent ad management and strategy – something which is quite simply a full-time job. And with the best will in the world, sometimes there are just not enough hours a day to run a business AND put the attention that is needed to truly reap the rewards the Google Ads has to offer.

And that’s where we come in!

We can offer you a dedicated team specialising in all things Google ads. We consistently monitor your numbers and adapt our strategy so your online presence continues to grow and succeed. 

If you would like to get in touch with us to hear how we can help you restart your Google Ads journey, please fill our contact form right here on our website! 

We can take over the reins and ensure that you fully experience all that Google Ads can bring to your business. By taking part in our free 40-minute consultation, you can hear all about our services and how we can work together to build out your marketing campaigns within Google – all while ensuring your core essence is translated into the digital masterpiece!